Provenance – Farm to Plate

The next generation of consumers are being defined as placing Value on Values.

That is, they buy products and services that align with their beliefs and ideals and are motivated to make intentional and mindful value-based purchase decisions.

For Provenance and the Farm-to-Plate journey, consumers are increasingly seeking more information, greater transparency, and a deeper connection to the food they consume.

The Xiot tag can help enhance the understanding of provenance and the farm-to-plate journey by providing real-time data and traceability throughout the supply chain.

The Xiot tag collects multiple data sets continuously, which can be processed and presented as insights and outputs for transparency and accountability, allowing consumers to verify the authenticity and integrity of a particular product.

For Primary Producers and Brand Owners, this presents an opportunity to differentiate products by demonstrating their commitment to quality, sustainability, and ethical practices.

This differentiation can lead to increased consumer trust, loyalty, and demand for their products, as provision of collated data allows them to make choices that align with their values, health goals, and environmental concerns.